A Look Back at a Big Year at PeakMetrics
A note from our co-founders as we head into 2026
The internet moved fast this year, which surprised absolutely no one. What did surprise us was how often teams told us the same thing. They had endless data and very little clarity. So we made it our job in 2025 to close that gap and give them intelligence they could actually use.
Before anything else, we want to thank our customers, investors, advisors, partners, journalists, and the entire PeakMetrics team. Your trust, feedback, and support shaped everything we built this year.
Before we look ahead to 2026, here are some of the highlights that defined 2025.
Navigating the Manipulated Internet
The internet isn’t just faster. It’s increasingly shaped by artificial amplification, coordinated activity, and synthetic content. With up to 90% of online content expected to be AI-generated by next year, PeakMetrics focused in 2025 on helping teams cut through manipulation, understand what’s real, and act with confidence.
Launching AI Tools That Made an Immediate Impact
We released some of the strongest features we have ever built. Smart Categories helped teams understand the themes and issues driving online conversations. Narrative Quantification showed how stories formed, spread, and gained traction. AI Summaries delivered instant clarity. Automated Reporting turned long reporting cycles into a few minutes of focused work.
Customers told us their analysis workflows dropped from 8-10 hours to around ten minutes. That kind of shift shaped every decision we made this year.
"This saves us 10+ hours weekly"- VP, Global Crisis Communications Firm
Helping Explain the Stories Everyone Followed
In a year defined by a manipulated internet, PeakMetrics insights surfaced critical context behind the narratives shaping the news cycle. Reporters used our data to track the Sydney Sweeney and American Eagle conversation. We surfaced the bot activity behind the Cracker Barrel boycott narrative. We identified early breach language around the Tea Dating Advice app before the breach became public.
We traced coordinated attempts to discredit Ukraine. We watched HBO Max take advantage of a viral name shift. And we mapped how a fake headline briefly moved the market. These moments showed how valuable it is to understand who is driving a story and why it spreads.
Seeing our insights used by reporters at The Wall Street Journal, The New York Times, CNN, POLITICO, Marketing Brew and others was a highlight of the year and a validating moment for our team.
Growing Faster Than Ever
This was our strongest growth year to date, with 4X year-over-year growth across commercial and public sector customers. Teams adopted PeakMetrics as their daily intelligence layer, and many shifted entire workflows onto the platform. The most encouraging feedback was also the simplest. This makes my team faster. This gives us deeper clarity. This helps us act with confidence.
Recognized for Innovation and Impact
We were honored to win the 2025 US-Japan Global Innovation Challenge. We also received the Global Infosec Award for Hot Company in AI-Powered Threat Detection and Response, the Globee Award for Most Innovative Company of the Year for Customer Excellence, and the Cybersecurity Excellence Award in the Cyber Threat Intelligence category. We were also finalists for the Los Angeles Business Journal Disruptor Awards.
These recognitions reflect the effort and momentum of our entire community.
Sharing Our Work with Leaders Across Industries
We spoke at Wall Street Journal Live, the World Business Forum, AI Horizons, HIMSS, and other major conferences. We joined important conversations about the rise of synthetic influence and the growing cost of malign activity, which Gartner now estimates will exceed five hundred billion dollars by 2028.
Growing an Exceptional Team
We expanded our team with new top talent from Recorded Future, FiscalNote, Quorum and other companies. Their expertise strengthened our engineering, insights, and product capabilities and helped us take the platform forward in meaningful ways.
Looking Ahead to 2026
We have some exciting things on the way. Customers asked for deeper mitigation & response capabilities, and we agree they are essential. Next year, we will introduce workflows that help teams not only detect harmful narratives but also respond to them directly in-platform. This includes enhanced tools that help teams move from awareness to action.
The information environment will keep evolving. Synthetic content will rise. Narratives will move faster. Teams will continue to need context, clarity, and confident decision-making. We are ready for that future and excited for what comes next.
Thank you again for being part of this year. We are grateful for every conversation, every insight, and every opportunity to build PeakMetrics with you.
See you in 2026.
Nick and Bobby
P.S. Coming off a great dinner with communications leaders in NYC, we’re launching a small dinner series in cities across the U.S. If you’re interested in joining a future dinner, you can sign up here.
The workflow compression from 8-10 hours down to ~10 minutes is genuinly impressive, but what caught my eye is the timing. Building detection tools right as 90% of content goes synthetic isn't just good positioning it's almost defensive necessity at this point. The Cracker Barrel case study is partciularly interesting because it shows how quickly manufactured outrage can look organic. I've been tracking similar patterns in financial discourse where bot-driven narratives move markets before humans even process the information. The shift from 'detect and report' to 'detect and respond' in 2026 makes alot of sense, tho I'm curious how mitigation tools handle the gray areas where amplification is coordinated but not technically inauthentic.