PeakMetrics: Detect. Decipher. Defend.

Who Really Won Super Bowl LX? Let's Find Out.

The brands that broke through, the ones that flopped, and the data behind it all.

Feb 11

13

January 2026

Hilton’s Backlash Shows How Automated Outrage Can Amplify a Brand Crisis

Despite a fast response, automation continued to shape the online reaction to a single-property decision.

Jan 12

6

December 2025

November 2025

Human Led. Bot Amplified. The Tylenol–Autism Conversation

New Today: A closer look at how bots amplified the Tylenol–autism conversation and why this matters for every brand navigating today’s AI-shaped…

Nov 14, 2025

6

August 2025

Cracker Barrel’s Logo Rebrand Became a Political Firestorm—Here’s What We Found

New today: Why a minimalist rebrand triggered backlash and political pile-ons.

Aug 27, 2025

11

July 2025

The Viral Moment That Took Down a CEO

A real-time look at how online content, fake statements, and bot amplification created a perfect storm—and what comms teams need to know now.

Jul 24, 2025

4

April 2025

When the News Cycle Becomes a Security Risk for Executives

From Headlines to Threat Vectors—Why Executive Protection Must Evolve

Apr 8, 2025

8

December 2024

Viral Narratives: 2024’s Most Talked-About Conspiracies

New Today: Let’s explore some of the year’s most talked-about conspiracy narratives

Dec 27, 2024

1

November 2024

Catch the Replay: Data-Driven Strategies for Reputation Management

Missed Our Webinar? Watch It On Demand

Nov 25, 2024

Free Webinar: From Insights to Impact: Data-Driven Strategies for Reputation Management

Learn how to spot emerging threats, prioritize the most impactful risks, and protect your brand. Join us on Nov. 20th!

Nov 14, 2024

1

From ‘Missing Votes’ to Viral Squirrels: A Post-Election Deep Dive into Popular Narratives

New Today: Election conspiracy spikes, Pennsylvania election fraud claims, and unexpected viral moments driving conversation

Nov 8, 2024

1

October 2024

Outrage Follows Siete Foods Acquisition by PepsiCo: Narrative Risks in Corporate Acquisitions

New Today: Big Food Concerns Spoil Successful Exit for Family-Built Business

Oct 10, 2024

2