PeakMetrics: Detect. Decipher. Defend.

Hilton’s Backlash Shows How Automated Outrage Can Amplify a Brand Crisis

Despite a fast response, automation continued to shape the online reaction to a single-property decision.

Jan 12

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December 2025

November 2025

Human Led. Bot Amplified. The Tylenol–Autism Conversation

New Today: A closer look at how bots amplified the Tylenol–autism conversation and why this matters for every brand navigating today’s AI-shaped…

Nov 14, 2025

6

August 2025

Cracker Barrel’s Logo Rebrand Became a Political Firestorm—Here’s What We Found

New today: Why a minimalist rebrand triggered backlash and political pile-ons.

Aug 27, 2025

11

July 2025

The Viral Moment That Took Down a CEO

A real-time look at how online content, fake statements, and bot amplification created a perfect storm—and what comms teams need to know now.

Jul 24, 2025

4

April 2025

When the News Cycle Becomes a Security Risk for Executives

From Headlines to Threat Vectors—Why Executive Protection Must Evolve

Apr 8, 2025

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December 2024

Viral Narratives: 2024’s Most Talked-About Conspiracies

New Today: Let’s explore some of the year’s most talked-about conspiracy narratives

Dec 27, 2024

1

November 2024

Catch the Replay: Data-Driven Strategies for Reputation Management

Missed Our Webinar? Watch It On Demand

Nov 25, 2024

Free Webinar: From Insights to Impact: Data-Driven Strategies for Reputation Management

Learn how to spot emerging threats, prioritize the most impactful risks, and protect your brand. Join us on Nov. 20th!

Nov 14, 2024

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From ‘Missing Votes’ to Viral Squirrels: A Post-Election Deep Dive into Popular Narratives

New Today: Election conspiracy spikes, Pennsylvania election fraud claims, and unexpected viral moments driving conversation

Nov 8, 2024

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October 2024

Outrage Follows Siete Foods Acquisition by PepsiCo: Narrative Risks in Corporate Acquisitions

New Today: Big Food Concerns Spoil Successful Exit for Family-Built Business

Oct 10, 2024

2

September 2024

Russian-Backed Chemical & Biological Weapons Disinformation Resurges Ahead of 2024 Election

New Today: Exploring the resurgence of Russian-backed online disinformation. Plus, a look at how social media reacted to the first 2024 debate

Sep 12, 2024